Tiffany & Co. announces a new campaign to introduce the expansion of the Tiffany Lock collection. The extension of the collection introduces an array of pendants, rings, earrings and bracelets in various colorways. The House celebrates this icon with a campaign featuring House Ambassadors ROSÉ of BLACKPINK, Jimin of BTS, singer Nancy Ajram and welcomes actress Florence Pugh to the Tiffany legacy with her first campaign as a newly appointed Tiffany & Co. House Ambassador. Celebrating the icon of love, each campaign star is featured in the newest Lock designs. Each design is a powerful symbol of unbreakable bonds.
Inspired by an archival padlock from 1883, a design signature of the House for over a century, Tiffany Lock is an unparalleled expression of design and craftsmanship at the brand, paying homage to the jeweler’s illustrious heritage. The latest iterations celebrate the personal connections that we share and the infinite power of love. Designed for all genders, the collection introduces various colorways of earrings, pendants, rings and a bracelet to the coveted diamond and gold collection. Distinguished by sleek silhouettes and adorned with Tiffany’s legendary diamonds, the offerings are available in 18k white, yellow and rose gold with full pavé diamonds, half pavé diamonds or an all-metal way. In addition, the House will debut a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds.
Pendant in Rose Gold with Diamonds, Medium, $8,700 ; Pendant in White Gold, Medium, $6,000
Ring in Rose Gold with Pavé Diamonds, $7,400 ; Ring in White Gold with Diamonds, $4,850
Ring in Yellow Gold with Pavé Diamonds, $7,400
Tiffany Lock Bangle in Rose Gold with Full Pavé Diamonds, $51,000 ;
Tiffany Lock Bangle in Rose and White Gold with Half Pavé Diamonds, $20,100
Tiffany Lock Bangle in White Gold with Full Pavé Diamonds $53,500
