For the first time, the House of Dior unveils a documentary feature film NOSE to show the wonders of perfume creation. The documentary team spent two years to follow François Demachy, one of the greatest noses in global perfumery, whose fragrance creations are the result of a mysterious artistic inspiration, and a craft that is both precious and largely unknown.
François Demachy, Dior Perfumer-Creator since 2006
With François Demachy, Dior Perfumer-Creator as their guide, directors Arthur de Kersauson and Clément Beauvais sought to uncover the mystery of how exceptional fragrances are produced. From Grasse to Nosy Be, via the island of Sulawesi and the coastlines of Ireland, they entered the secret world of a fascinating profession.
A world of beauty and aromas was revealed to them, peopled with flowers and exceptional raw materials, passionate men and women, and extraordinary landscapes. Patiently, they captured the slow time, the expert techniques, the smiles and silences, the moments of solitary creation and the collective synergy that presides over the birth of exceptional perfumes, few of which now exist.
From the may roses of Grasse to Calabrian bergamot, via Indonesian patchouli and Sri Lankan sandalwood, NOSE is an incredible journey, during which we discover the protected small industries and the unique regions that continue to live on, thanks to the support of a house that wants to give its perfumes the finest raw materials. Along the way, we cross paths with those who cultivate these natural wonders, helping precious craftsmanship and traditional expertise endure. Along the way, we understand above all, the capital importance of the human bonds that are forged over a shared desire to bring beauty to life in a scent.
Poetic, rich and diverse, NOSE is an atypical “smell-good movie” that takes us on a generous and sensorial journey. Feet firmly on the ground and head in the clouds, it shows us that a great perfume possesses a history and a soul.
